According to estimates, Google processes more than 40,000 search requests on average every second, amounting to more than 3.5 billion searches daily or 1.2 trillion searches annually globally. On every top 10 search engine list, it comes in at number one.
On this page, you’ll learn which terms are searched more frequently than others out of all of those searches.
Additionally, you can utilize specific keyword tools to look for popular searches to inform your website’s digital marketing strategy.
This guide has everything, as you’ll see below.
You’ll learn about the top Google searches, how to rank for the top topic in your industry, the hottest keywords right now, and much more.
How to Discover the Most Popular Search Terms on Google
To determine the most popular search terms on Google, use Google Trends. To find the most popular searches globally, visit trends.google.com. Additionally, Google Trends enables you to discover the thousands of terms and subjects that are currently trending each day, week, month, and year.
What Is the Top Google Search in 2021?
Australia vs. India in cricket will be the most popular search on Google in 2021. The NBA, Euro 2021, Afghanistan, COVID vaccination, Dogecoin, Tiger Woods, Birria tacos, PopCat, Eternals, DMX, Drivers Licence Olivia Rodrigo, and Squid Game are some more popular searches right now.
The information for 2022 has not yet been released. Early in 2023 is when it is anticipated.
What Has Ever Been Googled the Most?
With 1.225 billion searches, YouTube is the most Googled thing ever. Facebook comes in second with 1,102,800,000 searches, and Whatsapp Web comes in third with 607,900,000 searches.
How to Use Google to Find Keywords
Enter a term or a topic into the search bar to look up keywords on Google. Using the Autocomplete Google Search tool, which predicts search terms, Google will offer related keywords as you enter.
As described in the following section of this guide, you may also use Google Trends and Google Keyword Planner to search for keywords.
How Can I Discover Popular Keywords?
The general methods for discovering trends for all kinds of keywords are listed below. Visit my post on how to identify trending SEO keywords if you want to find specific keywords for developing an SEO content strategy.
Utilize Google Trends.
The finest tool for locating hot terms and subjects in digital marketing is Google Trends.
Any word may be searched to see how many searches it has had over the last 12 months, going all the way back to 2004, as well as week by week and month by month. As well as getting a list of relevant subjects and search terms, you can make your trending keyword search country-specific and concentrate on your SEO keywords.
Seasonal trends are crucial to the success of your company. There will be highs and lows throughout the year that will affect your monthly sales. Sales and competition will both intensify throughout the busy season. You can decide to start selling seasonal goods when business is down. We’ll illustrate this with a “summer” item: padded bikinis.
Top online retailers are benefiting from content marketing as they drive more traffic, raise brand awareness, and attract more customers than ever. Consequently, adding blog content to your website can aid in business expansion. Implementing “content freshness” strategies can help you generate sudden increases in search traffic. Which is that? It happens when you update your blog’s content by adding fresh details and removing any out-of-date material.
There is a section for trending searches on Google Trends’ home page. The hottest subjects at the moment can be found in trending searches. You can search by country and explore daily trending searches as well as real-time search trends.
While celebrity news dominates the majority of trending searches, there are also buzzworthy items that relate to particular niches. For instance, on February 27, 2019, the “Momo Challenge” had almost 5 million searches, making it the most searched daily trend. In the “Related news” section, words like “kids” and “parents” can be seen. You could have written a newsworthy article on the subject for your blog if you run an online store that caters to parents of young children.
Google Keyword Planner, second
A tool called Google Keyword Planner is mostly utilised for Google Adwords campaigns. To find popular keywords to use in your content, however, you can also use it for nothing.
You may use this keyword tool to look up words or phrases associated with your goods or services, and it will also show you how frequently people search for various terms and how that number has evolved over time.
Check read our other guide on how to buy keywords on Google if you’re interested in buying SEO keywords for ad campaigns. It describes how the best terms to target for paid search campaigns may be found by combining Keyword Planner with AdWords.
Finding niche subjects by location is one of Google Trends’ more intriguing features. We frequently choose an audience for advertising depending on the nation in which they reside. The population of the United States is 325 million. There is no doubt that the audience in New York and Louisiana are not the same.
You can even keep an eye on your rivals on Google Trends to see how they’re doing in comparison to your brand. With the release of Captain Marvel, let’s compare Marvel and DC Comics to see how the two companies have fared over time.
3. Use Twitter to Find Trending Keywords
You may use Twitter to instantly locate terms that are trending.
In order to better understand your target market, you might look at worldwide trends, country-specific trends, and trending hashtags.
4. Exploding Topics helps you find trends.
Exploding Topics offers real-time data to assist you in locating hot keywords that are moving upward.
This keyword engine examines millions of online searches, discussions, and mentions to suggest markets, goods, and categories you should focus on to keep your website up to date.
While Google Trends is often used to enhance the performance of your website, you can also utilise it to expand your social media presence, particularly on YouTube. When searching for “fashion” videos on YouTube, we discovered that the most popular videos had the keyword “fashion trends 2019.” Input that into Google Trends and let’s see what results we get.
Google Trends can also be used to assist you decide when to create Google Shopping advertising. Consider that you work for a clothing store and are attempting to promote a brand-new white dress there. You can choose the best months for your ads by looking at Google Trends’ Google Shopping feature.
5. Use Keyhole
Keyhole is a useful tool for quick market research and social listening. It enables you to set up notifications for social media information similar to those you would receive via email with Google alerts and track hashtags across platforms like Facebook, Twitter, and Instagram.
6. Visit Buzzfeed
Buzzfeed is a useful tool for locating popular terms used in article headlines.
You can easily find fresh subject and keyword suggestions for your idea.
7. Explore Reddit
Another well-liked website for obtaining trending keyword ideas is Reddit, where subjects can be rated by people according to their interest.
You can utilise a topic with a lot of “upvotes” to get a better understanding of the kind of content that is popular right now and use that information to create a list of keywords to target.
The easiest method to use Reddit for trending keyword research is to peruse the subreddits associated with the niche or subject of your post.
Getting the Most Popular Search Terms on Google
I hope you found my information on how to discover the top Google searches useful. As you now know, using the Google Trends tool is the most effective way to search for keywords on Google. You have other options besides this when choosing well-known phrasing and terminology for your digital marketing plan.
Other useful tools are also readily available to assist you in discovering global trending keywords based on current social media data.
Google Trends may provide you with information that can help your business succeed, from advising you on seasonal trends to assisting you in identifying a fast expanding specialty. By upgrading popular SEO pieces just in time for peak season, you’ll be able to uncover adjacent verticals to grow your portfolio and dramatically increase your blog traffic. You may stay one step ahead of the competition by using some of the Google Trends advice in this article. Now is your chance to rule, so seize it!
The end result can be the same, an improved SEO and content strategy that draws in more of your target audience, no matter which technique you employ to discover new the most searched for keywords in your industry.
The popularity of a search phrase in Google is displayed by the trend search function known as Google Trends. You can see if a trend is escalating or waning. To help you better comprehend Google trends, you can also find demographic insights, related topics, and related search terms.