Search terms with “zero volume” receive a lot of traffic.
You may be asking how this is feasible. If no one searches for it, how can a post focusing on that phrase get you a lot of traffic?
When it comes to low-volume informational searches, keyword research tools are completely wrong.
Why? Most keyword research tools derive their data from the Google Adwords Keyword Tool or clickstream data obtained from organizations such as JumpShot. Furthermore, when JumpShot declared bankruptcy in 2020 due to accusations of selling user data, keyword tools may be forced to abandon that strategy in the future.
Google Adwords is a poor source of traffic data. It only responds to broad match commercial intent inquiries, not exact matches or informational requests. Example of the broad match in Google Keyword Planner
That may not appear to be a significant distinction, yet it has far-reaching repercussions. It signifies that inquiries without advertising have a search volume of zero. Because keyword research tools use data from the Adwords planner, they will present informational inquiries as having no traffic. Because 80% of requests are informational, they substantially underestimate traffic for most terms.
The Google Adwords tool, on the other hand, conflates search volumes due to the use of broad-match keyword data. Here’s a concrete illustration of how broad match queries work from Google.
Examples of Google broad matches
What About ClickStream Information?
Jump shot (the company from which aHrefs obtained its data) declared bankruptcy in 2020. I’m not sure how many clickstreams there are. It’s not sure how many clickstream companies exist, thus this may no longer be a viable choice for keyword research firms.
But suppose ClickStream data is an option. The difficulty is that if a long-tail question is Googled 100 times a month worldwide, the ClickStream company is extremely unlikely to find it. That is, it will receive a traffic estimate of 0.
Long-tail search words account for 70% of all search inquiries. If you published an article that was ranked for 30 long-tail terms, each of which had 100 searches per month, you would receive 3,000 monthly impressions. Keyword research tools will predict that those inquiries will receive no traffic.
Look up real-world page-1 traffic data in your Google Search Console to prove it. Compare that to what appears in aHrefs or Ubersuggest. I’m confident they’ll substantially underreport real-world impressions data.
How to Target Queries with Zero Search Volume?
You’ve probably realized that just because a keyword research tool says a query has no search traffic doesn’t mean it does. That was the first step.
Step 2 is to recognize the polar opposite. It’s also not a good sign when these keyword research tools tell you a query receives no traffic. While these pieces can easily generate a few thousand clicks per month when they hit, they are unlikely to be home runs that generate tens of thousands of clicks per month.
There may be a few duds thrown in. You can’t ensure that a zero-volume search query will have volume; you’re taking a tiny risk.
The next stage is to determine which terms are more likely to be winners than losers. The idea is to reduce the number of postings that receive little to no traffic.
How to Determine Whether a Zero Volume Search Query Has Search Volume?
If you’re a seasoned blogger, your first port of call should be your Google Search Console data. Look for keywords with high volume but for which you did not deliberately produce an article. This procedure works quickly!
Next, trust your instincts. Determine a topic to write about inside your niche. Consider whether this is something you’ve ever Googled before, and if not, how would someone unfamiliar with the issue Google it? Then go to Google and begin entering how you believe someone would Google this issue into the search field. Things that people put into Google should be suggested by autosuggest.
Google keyword suggestion
This will not tell you how popular something is in terms of search volume. However, if you take this step, you will significantly reduce the number of pieces you create that receive no traffic at all. That’s what we’re aiming towards.
How to Win Search Queries with Low Volume?
This is how you would win any search query. For a more detailed explanation, I highly recommend reading my keyword research guide. The most important thing to do is to Google your major search phrase and ensure that this is a topic on which you can genuinely win.
SERP with low competition
You’re doing this to avoid phrases where the top 10+ Google results are all accurate and from high-domain authority websites. You should also avoid any Google Shopping results or zero-click search inquiries where huge snippets at the top solve the user’s inquiry.
Google Shopping is an illustration of power.
Improve Your Writing Speed to Win With Low Volume Search Queries!
As I previously stated, you will not be hitting home runs with these blog postings. The objective is to hit 100 singles. The faster you can compose and publish medium-quality content, the better. If you average 1,000 clicks per post, you’ll have 100,000 page views per month after only 100 posts. With three postings every week, you may be looking at full-time earnings in a year or two.
Do Keywords with a Low Search Volume Get Searched?
Yes, zero search volume keywords do receive searches.
Why am I seeing 0s?
The data on search volume isn’t always correct.
(Keyword tools display search volume data using Google’s API and a few other techniques. Because it is impossible to track every visit for every keyword, all search volume is estimated. Many queries go unrecorded, and keywords with no search traffic are presented.)
How to Determine Whether People Are Searching for a Zero Search Volume Keyword Look up the keyword?
Is it appearing on Google autocomplete? If so, it has been used.
4 Reasons to Be Concerned About Keywords with Low Search Volume
This is the performance of a keyword-targeted post with an anticipated search volume of 10:
If I had relied on search volume data, I would not have received those 7,000 impressions.
Low Level of Competition
Because keyword tools frequently do not provide zero search volume terms, your competitors are not targeting them.
CSV are frequently long-tail keywords that address a certain (buying) intent.
Someone looking to buy, for example, may type in “restoration hardware brown leather couch.
(💡 Google launched MUM (Multitask Unified Model), a new AI system designed to handle complicated questions. Google provides an example of a search scenario:
“I’ve climbed Mount Adams.” I’d like to climb Mt. Fuji. “How should I prepare differently?”
This is a complicated query with 0% search volume, according to keyword tools. Nonetheless, Google is seeking more detailed solutions like this, so now is the time to hop on the ZSV bandwagon.)
Increased Conversion Rate
Keywords with no search volume are frequently goldmines for transactional traffic.
Each visit is more focused and easier to convert.
( The majority of the pages on this page are shops, indicating transactional intent. If your material is suited to the exact query, the searcher will stay on your website for a longer period, indicating to Google that you satisfy the search intent.)
Laying the Groundwork for Your Authority
When you target zero search volume keywords, you will begin to increase your topical authority. You will soon be able to target more competitive keywords. Begin building your topical authority with keywords with no search volume. It’s quick and efficient.
Integrating zero search volume keywords into your blog’s overall keyword research strategy can be beneficial for a variety of reasons. If you locate your keywords using the methods described below, you have a good chance of getting organic traffic from Google even if tools like AHRefs, Moz, SEMRush, and Keywords Everywhere estimate that no one is searching for it.
This is due to the different signs that Google can provide when performing keyword research for blogging that there is a high likelihood of individuals looking for information on a given topic. Furthermore, we will only use this strategy to select our major term for our keyword theme. As you compose your post, you will inadvertently and often unwittingly include extra secondary and LSI keywords that can drive traffic. Furthermore, there is plenty of evidence from forums, Reddit, Quora, and YouTube that targeting zero search volume keywords for your blog content can bring in massive quantities of traffic. Consider the Reddit remark below, where the Redditor makes an excellent point that when done at scale, following the 80/20 rule, for every ten zero search volume keyword articles published, they usually receive at least one that generates hundreds, if not thousands, of organic hits every month.
Many individuals who are just starting blogging want to keep their initial costs as low as possible, and one of the best aspects of adopting this keyword research strategy is that you do not need to pay for any premium keyword research tools. This implies that once you’ve paid for your domain registration and hosting, you may experiment with the Google search engine results page to find your initial keywords and start writing those articles.