Ahrefs or BuzzSumo which is better for you?
About Buzzsumo:
Buzzsumo is a cloud-based platform that helps you to discover the best engagement, content and outreach opportunities across social and search. Discover new keywords, trending stories, customer questions and content success, all while monitoring what’s most important to your brand.Buzzsumo was founded by Henley Wing, James Blackwell in 2014.
There’s no doubt that BuzzSumo is one of the most popular tools used by digital marketers and content creators today.The tool allows users to see the most popular content across all social media platforms, as well as identify influencers, measure engagement, and track competitor content.
But what exactly is BuzzSumo, and how can it be used to improve your content marketing strategy?
What is BuzzSumo?
In short, BuzzSumo is a tool that allows you to see the most popular content across all social media platforms. You can use it to identify influencers, measure engagement, and track competitor content.
How does BuzzSumo work?
BuzzSumo works by tracking the engagement of content across all social media platforms. It then ranks this content based on the number of the social media interactions it receives.
The tool also allows users to filter content by date, content type, domain, or language. This makes it easy to find the most popular content on any given topic.
Why use BuzzSumo?
There are a number of reasons why you would want to use BuzzSumo, but here are a few of the most common:
To See What’s Popular
One of the most obvious reasons to use BuzzSumo is to see what content is currently popular on social media. This can be a great way to get ideas for your own content strategy.
To Find Influencers
Another great use for BuzzSumo is to find influencers in your industry. The tool allows you to see who is sharing popular content, and you can then reach out to these influencers to promote your own content.
To Measure Engagement
BuzzSumo can also be used to measure the engagement of your own content. This can be helpful in determining which content is resonating with your competitors. This can give you insights into what content is working well for them and how you can improve your own content strategy.
To Track Competitors
Finally, BuzzSumo can be used to track the content strategy of your competitors. This can give you insights into what content is working well for them and how you can improve your own content strategy.
How to Use BuzzSumo
Now that we’ve covered what BuzzSumo is and why you would want to use it, let’s take a look at how to actually use the tool,
Enter a Topic or Keyword
The first step is to enter a topic or keyword into the BuzzSumo search bar.This can be anything from a general topic to a specific keyword.
Select the Content Type
Next,you’ll need to select the content type that you want to see.BuzzSumo allows you to filter by articles, infographics, videos, and more.
Set the Date Range
You can also set a date range for the content that you want to see. This is helpful if you only want to see the most recent content on a particular topic.
Click “Show Results”
Once you’ve entered your search criteria, simply click ”Show Results” and BuzzSumo will generate a list of the most popular content on the topic.
Sort the Results
You can then sort the results by a number of different criteria, such as social platform, total shares, or average engagement.
And that’s all there is to using BuzzSumo. As you can see, the tool is very simple to use and can be a valuable asset for any content marketer.
Now that you know how to use Buzzsumo, put it to good use and start generating some great content ideas.
About Ahrefs
Ahrefs is a web-based link analysis tool that helps digital marketers and SEO professionals improve their online visibility and organic traffic. The platform provides actionable data and insights that can be used to improve website ranking in search engine results pages (SERPs), drive more traffic to a website, and increase the overall ROI of digital marketing campaigns.
Ahrefs was founded in 2011 by Dmitry Gerasimenko and Alexander Kruglov, two former employees of Yandex, the largest search engine in Russia. The company is headquartered in Singapore, with offices in the United States, United Kingdom, Ukraine, and Australia.
The Ahrefs platform includes a suite of tools for link building, keyword research, content marketing, and competitive analysis. The link building tools help users find new link opportunities, track the progress of their link building campaigns, and disavow toxic links. The keyword research tool provides data on keyword difficulty, search volume, and SERP features. The content marketing tool helps users optimize their website content for higher rankings in SERPs. The competitive analysis tool provides insights into the digital marketing campaigns of competitors.
Ahrefs has a free plan and a paid plan. The free plan includes limited features and data, while the paid plan starts at $99 per month and includes unlimited features and data.
The Ahrefs platform has been used by digital marketing and SEO professionals at companies such as Google, Facebook, Microsoft, and Amazon.
Link building is a fundamental aspect of SEO and if you want to rank higher your website has to have backlinks.
To do so you can use various tools and methods, in this I will focus on:
1. How to find backlink opportunities
2. How to get quality backlinks
3. How to track your backlinks
1. How to find backlink opportunities
There are a few different ways to get backlinks but the easiest and most effective way is to find backlink opportunities.
- Backlink opportunities are the websites and pages that have a high chance of linking to your website.
- To find them you can use a backlink analysis tool like Ahrefs.
- Backlink analysis tools are used to analyze a website’s backlinks and their quality.
- Ahrefs is a backlink analysis tool that I personally use and recommend.
- To find backlink opportunities with Ahrefs, first you need to enter a competitor’s website into the tool.
- Ahrefs will then show you all of the websites and pages that link to your competitor’s website.
2. How to get quality backlinks
There are a few ways to get quality backlinks:
- Reach out to bloggers and influencers in your industry and ask if they would be willing to link to your website or blog.
- Guest post on high-quality websites and include a link back to your website or blog in your author bio.
- Create helpful and informative content that others will want to link to.
- Find directory and resource websites that list quality websites in your industry and submit your website or blog for inclusion.
- Use social media to promote your website or blog and include links back to your site in your posts.
3. How to track your backlinks
To track your backlinks using ahrefs is quite simple. You just need to follow these steps:
- First, you need to sign up for an account on ahrefs.
- After that, you need to verify your website.
- Once your website is verified, you can start adding your backlinks.
- To add a backlink, you just need to enter the URL of the page where your backlink is located.
- After that, you need to click on the “Add Backlink” button.
- Once your backlink is added, you can see it in the “Backlinks” tab.
- From there, you can track your backlink’s progress.
Which is Best : Ahrefs or BuzzSumo?
There is no clear winner between Ahrefs and BuzzSumo. Both tools have their own strengths and weaknesses. Ahrefs is better for backlink analysis and keyword research, while BuzzSumo is better for social media analysis and content research.
Ahrefs
Ahrefs is a popular SEO tool that offers a lot of features to help you improve your website’s ranking in search engines. It has a comprehensive set of tools that you can use to track your website’s progress, including a keyword research tool, a backlink checker, and a site explorer. Ahrefs also offers a 7-day trial so you can try it out before you buy it.
BuzzSumo
BuzzSumo is a tool that helps you research and analyze the most popular content on the web. It’s a great tool for finding content ideas, understanding what content is resonating with your audience, and identifying influencers who can help promote your content. BuzzSumo offers a free trial so you can try it out before you buy it.
However, in general, Ahrefs is considered to be more comprehensive and accurate, while BuzzSumo is considered to be more user-friendly.
