Where Do Keyword Tools get Their Search Volume Data?docx

Hello there, reader! If you found this blog, it’s because you were looking for the same answer as we were when we chose this topic! We discovered that there are way too many differences between keyword research tools like as Ahrefs, SEMrush, and Ubersuggest after utilizing them for over a year. Occasionally, one would vary and cause us to appear to lose big keyword rankings, even though our Google Analytics traffic did not show those losses. Search volume is important since search engines are one of the primary ways for websites to generate new visitors and traffic. Organic search, for example, accounts for almost 70% of total traffic at WordStream! As a result, it’s critical to target keywords in your content that have meaningful search volume – if no one searches for the terms you’re targeting, no one will see your material. However, if you just target keywords with extremely high search volume, competing with larger sites and getting your content ranked will be challenging. We understand that operating your SEO is difficult, so we wrote this post to learn where three of the main SEO data tools get their keyword data from. Enjoy!

Keyword Planner by Google

Let me start by giving you a quick answer, Google Keyword Planner. The majority of the leading brands in research tools get their data directly from this tool via API connections. You can get access to Google’s tool by creating a Google Ad account and then clicking the link above. This portal can provide the most precise data, but the reason why so many people pay for tools is that it is tough to continuously input every word you want to track consistently. Because local SEO is so vital, as an SEO expert, you would need to search for your keywords in each place where you want to extract data. Another concern, or window of opportunity, depending on your perspective, is that GKP changes its keyword information monthly and averages annually. Because Google, like any great super technology, is constantly learning, it must evaluate synonyms and variants that can be counted as many requests. As you can expect, perfecting these search variables takes far more than a few weeks. While Mad Mango’s recommendation is to always go to Google for information, this still allows an enormous variation in search traffic! These few components of the GKP enabled the creation of these massive tools that provide improved tracking and keyword suggestions based on your search queries.

Ahrefs

Ahrefs is one of the most extensively used and recommended SEO tools. When compared to their competition, their backlink data is by far the most detailed. Ahrefs provides historical statistics on backlinks, keyword movement, and competition research. They are unquestionably an action-packed resource, and it is easy to see why they are the market leader. If we are to believe what they are telling us, we must question how they can be tracking all of this data continuously.

Ahrefs makes use of a third-party data source known as “ClickStream.” A clickstream is also referred to as a click route, which is a series of hyperlinks and websites that a person follows. This information is gathered through the use of websites. Ahrefs

Ahrefs is one of the most extensively used and recommended SEO tools. When compared to their competition, their backlink data is by far the most detailed. Ahrefs provides historical statistics on backlinks, keyword movement, and competition research. They are unquestionably an action-packed resource, and it is easy to see why they are the market leader. If we are to believe what they are telling us, we must question how they can be tracking all of this data continuously.

Uber Suggest Neil Patel

We couldn’t find anything from the company itself while searching for information on Neil Patel’s keyword search engine, Uber Suggest. In comparison to our other two key SEO tools, which appeared to be willing and encouraging transparency of this information. This is not an immediate worry for us, but it is something to consider when looking at these products. We did come across a few publications that reviewed the software and provided fragments of solutions to the topics we were looking for.

When looking for content ideas and short-tail keywords, UberSuggest appears to be a solid source of data. There is no doubt that it is a highly valuable tool that is also one of the simplest, in contrast to its competitors. After conducting our independent comparisons, it appears that they get practically all of their information from the Google API and not as much from click-stream data. ​‍

The SEM Rush

According to SEM rush, they “display the data in their databases using their machine learning algorithms and reputable data suppliers.” That is a lovely way of saying they also buy click-stream data to use as a source for keyword volume data.

Then they gather information on the websites that are ranked in the top 100. This is done by SEM Rush for both organic and paid traffic. SEMRush claims to monitor 500 million keywords. They update their statistics on these terms every month. According to the article, they collect data from over 200 million real users in 190 countries.

SEM then applies its Neural Network Algorithm, which will comb through their collections and purchased data to identify trends and produce click-through rate estimations.

Google Trends

Google Trends, while not as comprehensive as SEM Rush or Moz Keyword Explorer, can be utilized to examine keyword search volume statistics.

Google Trends provides some fascinating perspectives on this type of data, such as geographic popularity, growth and decrease data for specific phrases, and related topics, all of which can be highly helpful in spotting branded terms related to more general keywords.

When it comes to SEO, there are potentially thousands of elements that might influence your rankings, including your geography, the kind of your site or business, and the quality of your content (more on this shortly).

Your domain authority, on the other hand, is one of the most crucial of these characteristics. Let’s take a brief look at some of these phrases before we dive into the intricacies of how your site authority should impact your targeted strategy.

Going for keywords with huge search volumes is always a struggle, whether you’re an SEO novice or a seasoned veteran. On the one hand, these search terms can be quite beneficial to your organization, bringing in heaps of referral traffic and a growing number of external links. On the other hand, because of the value they provide, these phrases are frequently highly sought-after, implying that competition to rank for them is fierce.

Search volume helps you to go deeper into your keyword research and analyze search trends for any given keyword.

This enables you to:

Calculate the potential for traffic. Google, Bing, Amazon, and other search engines are important means for websites and brands to gain new visitors and traffic. You may estimate search volume and how much traffic to expect on your website for a certain keyword by targeting keywords with a healthy search volume within your content.

Input into your PPC campaigns. Search traffic metrics might assist you in fine-tuning your PPC advertising strategy. High-volume terms, like organic search, tend to be more competitive and thus more expensive in PPC. This is especially true if the terms have a commercial intent.

Set priorities for content subjects. People are unlikely to locate your content online if you target words that no one is searching for. Going after keywords with exceptionally high search traffic, on the other hand, means that competing with larger, more established websites and getting your content ranked higher will be quite challenging. You can gain insight into your website’s statistics and the analytics of your competitors using research services such as Similarweb. You may even look at keywords by industry and prioritize them based on:

• The number of searches
• Paid vs. natural clicks
• Actual click-through rates
• Competition
• CPC

While search volume indicates how popular a keyword is, search visits can be used to determine the true value of such terms for destination websites.

The monthly average of completed visits where the user clicks through to a non-search engine page from a search result is referred to as search visits.

CPC is another useful metric. CPC (cost-per-click) is the projected price (per click) paid by advertisers in the selected country to buy a search term in Google Ads in the previous 30 days. You may also take note of the estimated CPC price to assist you to gauge the demand for any specific keyword.

Whether you choose one of the industry’s huge SEO giants or a smaller competitor, all data must be treated with a grain of salt. Our technological universe is always increasing, and it would be a foolish assumption to expect any company to offer 100% correct information 100% of the time. You will be on your way once you recognize that data from a single source is not law and that you must take the time to cross-check and compare how data is reflected in both Google Search Console and Google Analytics.